what we do
Brand Identity: substance not pretense
sub.stance /ˈsəbstəns/
noun | the most important or essential part of something; the real or essential meaning.
pre.tense /ˈprēˌtens/
noun | an attempt to make something that is not the case appear true.
(In other words, branding is not make believe.)
A brand is not something that we invent for you. You bring the brand. Either as a fully formed entity that exists in the real world, or as a set of ideas and values that will soon take shape. Our job is to see your brand clearly for what it is and what it hopes to be. Then design accordingly, with inventive work that speaks directly to the people you care about (customers, patients, students, ninjas, etc.). In practical terms, this involves the development of a core brand symbol and visual identity system that captures who you are, and is well suited to the many ways your brand will be displayed (social media, website, stationary, fleet graphics, Super Bowl ads, etc.).
With a strong brand identity in place, it’s time to make it dance. We can help you plan and implement the steps. If you have needs that extend beyond our technical expertise, we will shoot straight and help you find the right partner to get the job done with excellence.
who we are
Molt Brands is the brainchild of Tim Green, and he is the creative lead with his focus on top quality design and strategy. Tim has a lot of very creative friends across the design industry, and he likes to involve them as mercenaries when a project calls for something specific (or whenever he’s feeling lonely).
Molt Brands draws upon the strong background in packaging Tim forged at Faceout Studio for over 20 years, where he helped build a reputation for innovative book design. This experience is a source of depth for the branding focus of Molt Brands. Design for books requires a broad array of visual aptitude in order to work across multiple genres, demographics and subjects. Tim now manages his own book design work through Tiny Giant Co (tinygiantco.com).
Tim Green Principal + Creative Director
Tim graduated from Northern Arizona University in 2002, and he has been designing books and brands ever since. His work has been recognized by the AIGA, Print Magazine, the National Advertising Federation, New York Book Show, Graphis and Chuck Norris (true story). When he is not at his desk designing, he is most likely to be found at home, with his lovely wife and 3 children. If he’s not with them, it’s a safe bet you’ll find him at a coffee shop, probably designing something. Be sure to say “hi” for me.